New Delhi: A day before Dhanteras, India’s festive gold-buying frenzy is in full swing — even as prices touch historic highs. Gold has crossed ₹1.30 lakh per 10 grams in domestic markets and breached $4,000 per ounce globally, driven by inflation worries, geopolitical tensions, and investor shifts toward safe assets.
Despite the steep prices, jewellers across India reported strong footfall on Friday evening, with families flocking to stores to buy coins and ornaments. For many, gold remains more than a luxury — it’s a symbol of prosperity, security, and generational wealth.
Gold Prices Soar, but Sentiment Shines Brighter
According to market analysts, gold prices in India have risen over 50% in 2025 alone, outperforming equities, real estate, and even global indices. Experts attribute the rally to softening global interest rates, persistent inflation, and safe-haven demand amid geopolitical uncertainty.
Yet, Indian buyers remain undeterred. “It’s not just about investment — it’s emotional. Gold connects generations,” said a Bengaluru-based jeweller.
Over the past decade, gold prices in India have surged by nearly 120%, proving its reliability as a hedge against inflation and currency depreciation.
Gold’s Dual Role: Tradition Meets Investment
Buying gold during Dhanteras is one of India’s oldest and most cherished traditions. But in 2025, it carries an added layer of financial strategy. Many households are purchasing smaller coins or switching to digital gold, gold ETFs, or sovereign gold bonds, recognizing gold as both a cultural symbol and an investment tool.
A recent study titled “Gold Price Trends in India Before and After the COVID-19 Pandemic” highlighted how Indian investors are increasingly diversifying into paper gold, blending age-old rituals with modern portfolio planning.
“Whether through coins, jewellery, or ETFs, the act of buying gold has evolved — it’s now part of both tradition and smart wealth management,” said a senior analyst at BajajCapital.
Why Investors Still Bet on Gold in 2025
- Wealth Preservation: Gold acts as a hedge against inflation and currency risk.
- Portfolio Diversification: Reduces exposure to volatile equity markets.
- Cultural Significance: Seen as auspicious for prosperity during Diwali.
- Long-Term Value: Gold’s appreciation over decades continues to outshine most assets.
Financial advisors recommend allocating 10–15% of investment portfolios to gold for stability and liquidity during economic uncertainties.
A Blend of Faith and Finance
For millions of Indian families, Dhanteras 2025 is about more than just ritual — it’s about resilience and foresight. Whether through a small coin, a necklace, or a gold ETF, buyers see gold as both a blessing and a financial cushion.
As diyas light up homes this festive season, India’s enduring love affair with gold continues to reflect the perfect blend of tradition, emotion, and financial prudence — proving that even at record prices, gold remains the metal that defines both faith and fortune.
Originally published on newsworldstime.com.
Originally published on 24×7-news.com.
