Gold has always been one of India’s most trusted investment options, symbolizing wealth, security, and stability. With gold prices reaching new highs, investors are exploring multiple ways to buy gold — from traditional jewelry to modern digital platforms. However, experts now warn that not all gold investments are equally profitable — and one popular choice may actually be the worst way to invest.
💰 Different Ways to Invest in Gold
Today, investors have several options to invest in gold:
- Physical Gold: Jewelry, coins, and gold bars
- Paper Gold: Gold Exchange-Traded Funds (ETFs)
- Digital Gold: Purchased online through apps and investment platforms
Each method has its own pros and cons, depending on your goals and how long you plan to hold your investment.
📈 What Experts Say
According to Siddharth Maurya, Founder and Managing Director of Vibhavangal Anukulkar Private Limited, gold continues to be a reliable and stable investment, but one must make informed decisions rather than emotional ones.
Maurya explains that while gold jewelry is popular due to its wearability, it is not a financially sound investment. Hidden costs like making charges, wastage, and design premiums, along with loss of purity, make it a poor choice for wealth building.
“Jewelry purchases often involve emotional decisions. But for investment purposes, one should focus on purity, resale value, and transparency — qualities that gold jewelry lacks,” Maurya said.
🏦 Better Gold Investment Options
Experts recommend gold ETFs and gold bars as superior alternatives:
- Gold ETFs:
Allow you to buy gold digitally without the hassle of storage or purity concerns. Prices are transparent, there’s no GST, and investors enjoy high liquidity, meaning gold can be sold anytime with ease. - Gold Bars and Coins:
Offer high purity (often 24K), better resale value, and no design or wastage deductions, making them a more straightforward investment than jewelry.
⚠️ The Worst Way to Invest: Gold Jewelry
While gold jewelry allows you to own something wearable, it’s the least profitable form of gold investment. Here’s why:
- Jewelry gold is rarely 100% pure.
- Making and design charges can increase the price by 10–20%.
- When selling, these costs are deducted, resulting in a financial loss.
Hence, if your goal is investment and not adornment, experts advise avoiding jewelry purchases and focusing instead on gold ETFs or bars to safeguard your money and maximize returns.
Originally published on newsworldstime.com.
Originally published on 24×7-news.com.







